We were involved in the creation of the Structural Wear Products brand from the ground up. It was a privilege to assist the company in selecting their name, creating their entire brand including their logo, signage, printed materials, and branded clothing. We also designed their fully customized website and continue to provide marketing strategy, branding and design, and social media support. We are honoured to have our ‘Steel Guys’ as longtime clients — and friends.
Our first goal was to create an eye-catching logo that communicated the company’s industry: high strength steel. The three plates of steel featured in the logo represent the three owners of the business: the father, an industry veteran, and his two ambitious and hard-working sons.
We applied colours that felt corporate and professional while still feeling approachable. Our typography selections were crisp, bold, and upfront. We then used the logo throughout a wide variety of media, from permanent office signage to tradeshow materials, letterhead, clothing, and more.