A Mother’s Art is a women’s collective that hosts local events to connect mothers in the Tri-Cities.
Inspired by one of my recent line-art paintings, Sam from A Mother’s Art wanted a brand that was modern with a retro appeal. She wanted clean lines and an organic, earthy mood. We worked together to create a line drawing of a mother embracing a child, along with several different logo and word mark iterations for use online and in print.
Below you can view our concept presentation process from start to finish:
We began with several unique concepts that all hit the objectives expressed by the client.
With feedback from the client, we then revised their selection further, refining colour choices and tweaking design elements to perfection.
The final branding design was presented in the form of a brand board which the client can easily reference: