Danielle hired us to create a one-of-a-kind branding suite for her new venture, Woodland & Willow. She creates beautiful faux floral nursery decor, unique mobiles, and rustic wreaths.
From the outset, we knew that Woodland & Willow would need to feature realistic hand-drawn florals. In order to achieve this, we sketched digital watercolour flowers in Procreate on an iPad Pro with Apple Pencil. Once the florals were perfect, we exported the design into Illustrator, vectorized it, and added the text. Of course, we offered Dani several typefaces to choose from and then developed multiple logo iterations for different purposes.